Many fields have hit the highest growth possible in recent times; Photography is one among them. The evolution of new mirrorless, DSLR, point and shoot cameras have contributed to this growth. And smartphones have made it possible for the amateurs to shoot excellent pictures. All these pictures taken by professionals and phone photographers have to be shared with an audience that can appreciate a good shot. Instagram, one of the biggest visual social platforms, has filled the gap. Also, a lot of learning and study of photography is happening through Instagram. This is proved by stats reported by the GlobalWebIndex: 32.57% of the people on Instagram are admirers of photography and are searching for quality posts related to photography. This has led to a new era of marketing for photography and related products that can be accessed through Instagram.