Instagram reports that “two-thirds of profile visits to businesses come from people who aren’t following that business.” Yes, 67% of traffic to your Instagram business page comes from non-followers! This fact should affect your Instagram strategy and tactics immediately. From now on, stop focusing on growing your follower base (if you haven’t yet) and start thinking about tactics to grow your account’s reach. This should bring you more awareness which will eventually turn into sales.
Two-thirds of profile visits to businesses come from people who aren’t following that business
It is worth mentioning that for the last two years we have observed a growing trend of consumers using Instagram to research products they may buy. This behavior pattern is particularly relevant for those with the interest in fashion, beauty products, and business-related topics.