Foodies, social media, instagram, food

#WednesdayDiscovery: Foodies on Instagram

“People who love to eat are always the best people,” Julia Child once said. And those who share their delicious meals on Instagram are just the greatest people. If not for them, my dinners would never be this diverse!

Foodies is one of the biggest audience segments on Instagram among those we have already analyzed in our #WednesdayDiscovery series. Thus, according to GlobalWebIndex, 60% of US Instagram users express their love for food on the social network. It genuinely reflects the overall interest towards food, restaurants and cooking among Americans. Thus, 55% of digital Americans indicates food as one of their major interests.

Foodies, social media, instagram, food

Food admirers vs. General Instagram Audience