#WednesdayDiscovery: Fashionistas on Instagram

According to GlobalWebIndex, 29% of US Instagram users demonstrate the interest in fashion and style. These users are very active on the platform and so far demonstrated the highest level of engagement with Instagram in comparison with other segments we have analyzed within our #WednesdayDiscovery. Interestingly, that fashionistas share the same motivations to be on social media as photography admirers. Top reasons for both segments are to stay in touch with friends, share photos and videos, and find entertaining content.

pantoo, WednesdayDiscovery, social media, fashionistas