The United States is one of the largest online markets worldwide. The audience is diverse and personal interests vary widely , depending on age, gender, lifestyle, and other factors. However, even a look at generic data can form an understanding about the uniqueness of American Internet users. Thus, the majority of Americans demonstrate interest in music (56%), food (55%), TV (51%), and movies (50%), which correlates with the global trend. As you can see in the table on the left, the top three interests for global Internet users are: movies, music, and food. What differentiates digital Americans is their affinity towards subjects like pets, history, and home decorations.