fashionistas

#WednesdayDiscovery: Fashionistas on Instagram

According to GlobalWebIndex, 29% of US Instagram users demonstrate the interest in fashion and style. These users are very active on the platform and so far demonstrated the highest level of engagement with Instagram in comparison with other segments we have analyzed within our #WednesdayDiscovery. Interestingly, that fashionistas share the same motivations to be on […]

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photography

#WednesdayDiscovery: Photography Admirers on Instagram

Many fields have hit the highest growth possible in recent times; Photography is one among them. The evolution of new mirrorless, DSLR, point and shoot cameras have contributed to this growth. And smartphones have made it possible for the amateurs to shoot excellent pictures. All these pictures taken by professionals and phone photographers have to […]

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Fine Art

#WednesdayDiscovery: Fine Art Admirers

According to GlobalWebIndex, 28% of US Instagram users demonstrate interest in fine arts. These users actively interact with content that further develops their pursuits, as well as contribute their own compositions. Interestingly, admirers of the fine arts use Instagram not only to stay in touch with their friends and acquaintances, but also to maintain awareness […]

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social media tactics with facebook

How will Facebook Reactions affect my Social Media Tactics

Late last month Facebook added five more ways for people to react to posts from their friends.  In addition to the ubiquitous “like” button, FB users can now express the animated emotions of “love,” “haha,” “wow,” “sad,” and “angry.” And, in the process there is a powerful new tool – as well as potentially a […]

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Pantoo content marketing

Three Principles of Effective Content Marketing

As always, content remains the key element of a marketing communication strategy. Nowadays the role of content grows, and it is time for marketers to reconsider the type of content they create and the way it interacts with an audience. In this post, I will outline key principles which lie as the foundation of content marketing today (I […]

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