social media tactics with facebook

How will Facebook Reactions affect my Social Media Tactics

Late last month Facebook added five more ways for people to react to posts from their friends.  In addition to the ubiquitous “like” button, FB users can now express the animated emotions of “love,” “haha,” “wow,” “sad,” and “angry.” And, in the process there is a powerful new tool – as well as potentially a […]

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Pantoo content marketing

Three Principles of Effective Content Marketing

As always, content remains the key element of a marketing communication strategy. Nowadays the role of content grows, and it is time for marketers to reconsider the type of content they create and the way it interacts with an audience. In this post, I will outline key principles which lie as the foundation of content marketing today (I […]

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