Foodies, social media, instagram, food

#WednesdayDiscovery: Foodies on Instagram

“People who love to eat are always the best people,” Julia Child once said. And those who share their delicious meals on Instagram are just the greatest people. If not for them, my dinners would never be this diverse! Foodies is one of the biggest audience segments on Instagram among those we have already analyzed in our #WednesdayDiscovery series. Thus, according to GlobalWebIndex, […]

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graph, business, product, research, social media, Instagram

#WednesdayDiscovery: Instagram Business Page Hidden Admirers

Instagram reports that “two-thirds of profile visits to businesses come from people who aren’t following that business.” Yes, 67% of traffic to your Instagram business page comes from non-followers! This fact should affect your Instagram strategy and tactics immediately. From now on, stop focusing on growing your follower base (if you haven’t yet) and start thinking […]

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fashionistas

#WednesdayDiscovery: Fashionistas on Instagram

According to GlobalWebIndex, 29% of US Instagram users demonstrate the interest in fashion and style. These users are very active on the platform and so far demonstrated the highest level of engagement with Instagram in comparison with other segments we have analyzed within our #WednesdayDiscovery. Interestingly, that fashionistas share the same motivations to be on […]

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photography

#WednesdayDiscovery: Photography Admirers on Instagram

Many fields have hit the highest growth possible in recent times; Photography is one among them. The evolution of new mirrorless, DSLR, point and shoot cameras have contributed to this growth. And smartphones have made it possible for the amateurs to shoot excellent pictures. All these pictures taken by professionals and phone photographers have to […]

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Fine Art

#WednesdayDiscovery: Fine Art Admirers

According to GlobalWebIndex, 28% of US Instagram users demonstrate interest in fine arts. These users actively interact with content that further develops their pursuits, as well as contribute their own compositions. Interestingly, admirers of the fine arts use Instagram not only to stay in touch with their friends and acquaintances, but also to maintain awareness […]

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