Letter to Boston Florists

or How an Online Presence Can Complement the Artistic Nature of Your Business Our warm greetings to the community of Boston florists! Following our mission to empower local businesses in the New England area, we have been working on developing affordable, efficient, and relevant digital tools specifically geared for floral businesses like yours, and and […]

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Increase MBA Applicants

Which Digital Channel Can Help MBA Schools Increase the Number of Applicants?

Many factors influence individuals’ decisions when selecting a business school to pursue a Master’s Degree. They may go through a wide range of online and offline resources to create a short list of business schools for which they will finally apply.  But is one digital channel better than the others for helping MBA schools increase […]

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Pantoo content marketing

Three Principles of Effective Content Marketing

As always, content remains the key element of a marketing communication strategy. Nowadays the role of content grows, and it is time for marketers to reconsider the type of content they create and the way it interacts with an audience. In this post, I will outline key principles which lie as the foundation of content marketing today (I […]

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